It is no secret that the COVID-19 pandemic hit small businesses hard. Over the course of the pandemic, 96% of small businesses were affected by the pandemic, with 59% having to lay off a substantial number of their employees and 30% even had to close their doors. Many of these closures were due to low sales because of social distancing policies that kept customers in their homes rather than coming into small businesses to make purchases. During this time however, some small businesses were able to seek other avenues to keep their businesses afloat.
In 2020 Americans created 2.8 million more online microbusinesses than they did in 2019. These microbusinesses allowed for small business owners to continue making sales without customers having to come into their physical locations. Since many microbusinesses found success over the pandemic, 67% are now planning to grow into full-time operations. With this shift into full-time business, there are changes that have to be made in order to keep up with the amount of success these businesses are receiving.
One of the main ways of digital agency growth is in managing their new found success with optimized business systems. These systems allow for owners to better delegate their tasks by tracking progress and identifying any holes that may exist in different areas of the business. With a digital system taking care of these tasks, business owners have more time to continue improving and growing their small businesses after the challenging time they faced over the pandemic.