subscription model

The Growth of the Subscription Model

Subscription models have seen a significant uptick in users these days, especially in the U.S. In fact, the U.S. alone has over 225 million subscriptions and 61 million subscribers, which results in about 3.7 subscriptions per person. Subscription services are either categorized as direct-to-consumer (DTC) or business-to-business (B2B). Curated subscriptions make up 55%, replenishment accounts