It’s common knowledge that humans make associations with certain colors. Red walls can cause people to associate a room with blood or pain. Meanwhile, light blue is one of the world’s most popular colors. Light blue walls are a major hit with homebuyers, particularly in bedrooms.
Outside the home, color schemes are carefully crafted for marketing campaigns all the time. Color psychology can serve as the key to marketer success. In some markets, modern shoppers consider color more than any other factor. Color choices can account for between 62% and 90% of the decision to purchase.
Why is color psychology so effective? It’s more than just cultural connotations. Color stimulates physiological reactions in the human brain. For example, yellow hues increase metabolism and stimulate a hunger response in humans. Many restaurants use yellow in their decorating choices for this reason alone. Green, on the other hand, is used to create calm environments. This is because waking in a green environment reduces heart rate by 11 points over red and white environments.
The goal for marketers is to line up colors with their appropriate place in marketing material. Because red signals urgency, it can work for landing pages or CTA buttons.