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How Businesses are Utilizing Artificial Intelligence in Marketing

April 2, 2023BrianBusinessai, business, marketing

Generative artificial intelligence is changing marketing as we know it. Nearly 80% of companies are using or exploring AI, including generative AI. Generative AI can be defined as an algorithm that is fed existing content to create iterations with new content. This new content includes audio, pictures, videos, text, code, and simulations. Machine learning systems

How Color Psychology Bolsters Marketing Efforts

October 21, 2022BrianBusinesscolor, marketing, psychology

It’s common knowledge that humans make associations with certain colors. Red walls can cause people to associate a room with blood or pain. Meanwhile, light blue is one of the world’s most popular colors. Light blue walls are a major hit with homebuyers, particularly in bedrooms. Outside the home, color schemes are carefully crafted for