Why is it so Hard for New Websites to Rank on Google and How to Fix It

In today’s digital age, having a strong online presence is crucial for businesses and individuals alike. One of the primary ways to achieve this is by ranking well on search engines, particularly Google. However, for new websites, achieving a high ranking on Google can be a daunting task. In this article, we will explore the reasons why new websites find it challenging to rank on Google and provide actionable strategies to address this issue.

1. Fierce Competition

The Challenge of Competition

One of the foremost challenges for new websites is the intense competition in the online space. With millions of websites already established and competing for the top spots on Google’s search results, breaking through can be tough. Established websites have had years to build authority, content, and backlinks, making it difficult for newcomers to compete.

Fixing the Competition Issue

To overcome this, new websites need to focus on niche markets and long-tail keywords. By targeting a specific audience and providing highly relevant content, you can gradually build authority and visibility within your niche. Additionally, consider leveraging social media and paid advertising to drive initial traffic and brand recognition.

2. Lack of Quality Content

The Content Conundrum

Google’s search algorithm prioritizes high-quality, informative, and engaging content. New websites often struggle with producing enough content of this caliber, which can hinder their ranking prospects. Content is not only about quantity but also about relevance and value to users.

Fixing the Content Issue

Invest in creating well-researched, unique, and comprehensive content. Start with a blog that addresses common questions or problems within your niche. Regularly update your website with fresh and informative articles, ensuring that they are optimized for SEO by incorporating relevant keywords, headers, and meta tags.

3. Limited Backlinks

The Backlink Challenge

Backlinks, or inbound links from other reputable websites to yours, play a significant role in Google’s ranking algorithm. New websites typically have fewer backlinks compared to established ones, which can negatively impact their search engine ranking.

Fixing the Backlink Issue

Focus on building a strong backlink profile by employing outreach strategies such as guest posting, influencer collaborations, and creating shareable, link-worthy content. Ensure that the websites linking to yours are reputable and relevant to your niche.

4. Slow Loading Speed

Page loading speed is a critical factor in Google’s ranking algorithm. New websites often overlook this aspect, resulting in slow loading times that can deter users and hurt rankings.

Fix: Optimize your website’s performance by compressing images, minimizing code, and leveraging browser caching. Invest in reliable hosting and content delivery networks (CDNs) to ensure fast loading times.

5. Inadequate SEO Optimization

Search engine optimization (SEO) is the foundation of ranking on Google. New websites often lack a comprehensive SEO strategy, which can hinder their visibility on search engines.

Fix: Conduct thorough keyword research to identify relevant keywords and phrases for your niche. Implement on-page SEO elements such as meta titles, descriptions, and header tags. Additionally, optimize images and ensure mobile-friendliness for better rankings.

6. Ignoring User Experience

User experience (UX) is increasingly important to Google’s ranking algorithm. Websites with poor UX, such as confusing navigation or intrusive pop-ups, may struggle to rank.

Fix: Prioritize user-friendly design and navigation. Make sure your website is responsive and mobile-friendly. Minimize intrusive elements that disrupt the user experience.

7. Impatience

Finally, impatience can be a significant obstacle for new website owners. Achieving a high-ranking position on Google takes time and consistent effort. Many newcomers expect immediate results and give up too soon.

Fix: Be patient and persistent in your SEO efforts. Monitor your website’s performance, adjust your strategy as needed, and continue producing valuable content. Rome wasn’t built in a day, and neither is a high-ranking website.


Ranking on Google is a challenging task for new websites, but it’s far from impossible. By understanding the obstacles and implementing the recommended fixes, you can gradually climb the search engine ladder and establish a strong online presence. Remember that SEO is an ongoing process, and success often comes to those who persistently strive to improve their website’s content, performance, and user experience.