In recent years, dental practices have been struggling to attract new patients. In fact, 1 in every 3 dentists say their clinics are not busy enough. To reverse the trend, dentists should look into marketing and SEO.
Healthcare providers who focused on improving the customer experience, including marketing efforts, saw a 20% increase in revenue over 5 years. One study suggests that healthcare marketing and SEO can help clinics build a solid reputation with clinics, underscore the value of regular dental work, create a strong brand and more.
There are four foundational marketing tools that dentists should consider. SEO is one such tool, and can be a game changer; Google SEO for “dentist near me” remains the single biggest driver of revenue in digital marketing.
Pay-per-click ads are another useful tool. Common on Facebook, Instagram, and LinkedIn, these ads can lead to a potential ROI of 200% per dollar spent. AI is another useful tool with major potential for positive ROI. Dental practices that incorporated AI were able to detect 37% more diseases within an 18-month span.
Finally, web design is a major component of successful marketing. 75% of users say that a company’s website reflects its professionalism; a better design makes the company appear more credible. Investing in a strong web design can help connect with customers and build trust.
Dental marketing can go a long way in combating dwindling business. Investing in tools such as SEO and website design can drive customers into the clinic, build a brand, and lead to revenue increases.
Source: Dental Marketing Guy