When it comes to marketing, business owners have a ton of options and despite the popularity of digital marketing trends, traditional outdoor advertising still works and is just as effective. Today, when business owners think of marketing, the first thought that typically comes to their mind is digital, web-based and in-home advertising because they feel it is the only result-driven way to boost their brand – however, this could not be further from the truth! In fact, many consumers have become immune to many forms of in-home marketing like ad placements on social media or TV commercials because the market is so heavily saturated with them making it easy to ignore.
If you are a business owner and are struggling to market your brand through the various in-home marketing avenues, you just might benefit from exploring outdoor advertising – but what exactly is it?
What is Outdoor Advertising?
Outdoor or out of home (OOH) advertising, refers to advertising that consumers are exposed to when they are offline and outside of their homes. Consumers are unable to turn-off, skip or mute stand-alone, outdoor visual ads like they can with radio ads for an example, making OOH advertising a great way for business owners to get in front of their target audience.
If you are new to this effective method of marketing, then keep reading – here are four different types of outdoor advertising that you should know:
Everybody has seen a billboard at least once or twice in their lifetime. They are essentially large posters that are displayed in prominent locations such as freeways, interstates, and highways for an example, and have been around dating back to the 19th century. Billboards are an effective, yet subtle way to advertise because consumers are exposed to them daily. In fact, research suggests that more than 70% of consumers read the messages contained on billboards making it one of the most effective ways to reach target market audiences.
- Point of Sale
While some types of OOH advertising are meant to attract the attention of a large range of consumers, point of sale advertising tends to be a little more specific. As you may imagine, this method of marketing involves all forms of advertising directed to a consumer at the point of sale in a retail store. This can include many things like posters, banners, signs, window stickers and posters for an example. Point of sale advertising has been shown to be an effective way to influence consumers to not only make purchases in the future, but also to make quick-decision purchases at the time of sale.
- Transit Advertising
Tourists, commuters, and people that live in cities tend to use public transportation frequently. Within the commuting period, everyone on that train, subway, bus, or any other form of transit are vulnerable to the content within the vehicle. This is a very popular method of marketing known as transit advertising. These ads have a higher impact on consumers than in-home marketing because they are more closely observed and viewed with greater attention.
One of the more unique ways of outdoor advertising, wallscapes offer business owners the ability to advertise in heavily populated places where conventional forms of advertising might not be available. They are typically placed on the sides of buildings, construction sites, parking garages and any other high profile building available. Wallscapes tend to be dynamic and eye-catching making them a great choice to grab your target market’s attention.
More than 70% of our lives are spent outdoors making OOH advertising a no-brainer when it comes to developing an effective marketing plan. If you are looking to take your business to the next level, give one of these great outdoor advertising methods a shot – you will thank us later!