The AR/VR B2C industry is experiencing a momentous trajectory. By 2023, it is projected to generate $31.12 billion, with forecasts suggesting an elevation to $52.05 billion by 2027. This phenomenal 67% growth over a short four-year period signifies an industry on the move.
Spatial computing, as characterized by Lumus, straddles the spectrum from actual reality to wholly computer-generated environments. This spectrum encompasses Reality, Augmented Reality (AR), Mixed Reality, and Virtual Reality (VR). For instance, AR innovations like XREAL air introduce near-to-eye display technology, letting users interact in a 3D landscape. Another exemplary product, Augmedics, offers enhanced surgical precision by overlaying accurate spinal placements.
The rise of Mixed Reality brings tech like Apple Vision Pro to the forefront. This marvel seamlessly combines digital content with our physical realm. Impressively, even as the industry balloons, the technology is becoming more compact.
Come 2024, a colossal 1.4 billion devices across the globe will feature AR capabilities. The implications? Enhanced gaming experiences, immersive workouts, interactive shopping, accurate real-time GPS, and revolutionary education methods. In the workplace, holographic calls, and streamlined project developments are the imminent future.
But as spatial computing shines, smartphones dim. 2023 witnessed a 14% slump in smartphone sales against a staggering 45% surge in AR glasses. A pivot anchored by the Reflective Waveguide technology that promises efficiency and brighter displays. In essence, spatial computing is not a mere fad but a transformative force, reshaping our digital interactions in unprecedented ways.
