Startups, scale-ups, and small businesses all think of success when they initially launch. But with how oversaturated the startup environment is, less than half are able to last more than five years. To rise above the competition, companies need a distinct advantage, and a mobile app could serve as that important differentiator.
A mobile app provides an easier and simpler way for customers to engage with the business, creating a better user experience. Businesses that are dedicated to optimizing the user experience typically see a significant increase in their return on investment (ROI). Creating a mobile app can be a cost-effective way to grow the business as well. More than 70% of organizations who have developed their own mobile app have witnessed a positive change in their ROI.
Business ideas can be easier to pitch to investors as well with a mobile app as it can show how the business can scale, satisfy the target market’s needs, appeal to the consumers’ interests, have a long-term business approach, and can make a profit. Moreover, an attractive mobile app can lead to multiple app purchases and in-app spending that can increase a company’s stream of revenue.
Working with a mobile app development partner can help turn a startup’s idea into a viable mobile app that can help their business grow and succeed for the long run.
Source: Tapptitude