By 2023, the number of social media users in the United States is forecasted to increase to approximately 257 million. Social media has greatly transformed the online landscape. From every corner of the world, people are able to connect and access information in real-time.
It has also hugely redefined how companies are able to connect with customers and interested leads. Utilizing social media channels gives companies, both small and big, instant interactions and they are able to spread and share information like never before. For this reason, it is imperative that companies utilize their social platforms wisely.
Examining the foundation of your platform is very important and this can be done by research. Data can show where content can be improved and/or which content is disengaging to users. Relating to data, demographics tell us a lot about exactly who users are from age to gender to annual salary- all important pieces to know when crafting and sharing content. It is inappropriate to be spending money on advertising to higher-end.
Read in the infographic below to learn more about how to find a perfect audience through social media platforms in order to help grow your business and connect with your target audience.
Source: Bang Productions