In the wake of the pandemic, many businesses and their employees were forced to adapt to new ways of communicating, traveling, and attending corporate events. The prevalence of emails and video conferencing as a form of communication reached an all time high. In addition, travel has become less common in the business world, with business travel’s share of hotel room revenue remaining on a steady decline. Digital engagement platform technology is here to stay.
Studies show that 70% of events and gatherings in 2020 were switched to hybrid or virtual. In 2022, that percentage remains significant at 40%. In addition, 72% of professionals say that they plan to attend virtual events at least as often as they attended physical events before the pandemic.
Audiences have made a mass move to digital platforms like Zoom and Microsoft Teams. These platforms have seen tremendous growth during this time, but at what cost?
Experts say that online interaction can bring fatigue, health issues, and frustration. In addition to the physical toll that it takes on the body, employees using video conferencing often experience technological issues, poor communication, and loss of productivity. Therefore, business suffers as does the health and well being of employees.
Despite these grievances, businesses in today’s society need virtual events to survive through a digital engagement platform. They are time saving, cost reducing, productivity increasing, and generally a great way to increase engagement among employees. Many companies use games, hybrid tools, or even the metaverse to create fun and useful events for their organization. Physical events are not going away. However, these platforms have the power to transform how businesses work with their communities as we move towards an increasingly digital future.