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Tag Archives: B2B

industrial marketing

A Look at the Complex World of Industrial Marketing

November 12, 2021BrianBusinessB2B, industrial marketing

What is industrial marketing really all about? Could it really be that much harder than other complex business to business marketing solutions for sophisticated buyers? The answer – in many cases – is yes. Industrial marketing is all about trying to market complex industrial products such as aircraft or machinery. Such products are made up

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Where is Your B2B Business Going?

January 28, 2020Mel BeckBusinessB2B, B2B brand strategy report, B2B Marketing, B2B_strategy

A new special report provides the 12 key steps for building an effective B2B brand strategy.

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