Mel Beck, Author at Words Journal

Why Consumer Packaged Goods Need Creative Packaging

September 24, 2020Mel BeckNews

Standing out as a consumer packaged goods (CPG) brand is no easy task, especially considering the high number of market competitors and fluctuating customer loyalties. Brand managers know how difficult it can be to retain existing customers and bring in new ones, which is why creative CPG packaging is an incredibly useful tool for brands

7 Thoughtful Direct Mail Marketing Ideas During COVID-19

June 3, 2020Mel BeckBusiness, Virtual OfficeB2B Marketing, direct mail, wfh

Conferences and physical events are canceled, yes, but that doesn’t mean that building relationships with your customers and prospects has to stop. You can still generate leads, solidify customer relationships, provide training, and even generate PR, and virtual events or webinars aren’t the only way to do it. So what else can you do? How

Where is Your B2B Business Going?

January 28, 2020Mel BeckBusinessB2B, B2B brand strategy report, B2B Marketing, B2B_strategy

A new special report provides the 12 key steps for building an effective B2B brand strategy.