Standing out as a consumer packaged goods (CPG) brand is no easy task, especially considering the high number of market competitors and fluctuating customer loyalties. Brand managers know how difficult it can be to retain existing customers and bring in new ones, which is why creative CPG packaging is an incredibly useful tool for brands
Conferences and physical events are canceled, yes, but that doesn’t mean that building relationships with your customers and prospects has to stop. You can still generate leads, solidify customer relationships, provide training, and even generate PR, and virtual events or webinars aren’t the only way to do it. So what else can you do? How
A new special report provides the 12 key steps for building an effective B2B brand strategy.