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Tag Archives: Google Analytics 4

Google Analytics 4

Prepping your Business for Google Analytics 4

June 15, 2022BrianTechnologyGoogle Analytics 4

Google made an official announcement in March of 2022 releasing the upcoming switch to Google Analytics 4.  They declared their current analytics solution, Universal Analytics, will sunset in July of 2023, and 6+ months following this event, the Universal Analytics interface will shut down.  Google continues to invest in GA4 as the future of analytics

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