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The Ethical Collection of Online Data

February 18, 2022BrianBusinessanalytics, data

Businesses that operate heavily online utilize tracking tools to influence marketing efforts and build their revenue. Tags and cookies are some of the main components of online data collection, which businesses can use to gather and store user data such as pages that they view, products they purchase, and how they accessed the website. Because

Becoming a Data Driven Organization

September 20, 2021BrianBusinessanalytics, data-driven, Google Analytics 360

Many organizations end up making decisions based on what would commonly be thought of as intuition or from the gut. These decisions might be emotional and irrational had they been presented with all the facts. Let’s learn about becoming a data driven organization. In fact, as much as 73% of data within an organization is never