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Tag Archives: customer value management

customer management concept

Value of Investing in Customer Value Management

December 26, 2020Jim BrownBusinesscustomer value management, customer value management platform

The idea of value-based operations has been around for longer than most people think, but it wasn’t until Phil Kolter wrote “Customer Value Management” in 2017 that businesses as a whole began shifting to this concept. Even today, managers and executives across industries are still unsure if this approach is the best path forward for

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