Attraction Marketing Its a fairly new concept, (less than 5 years old), that allows individuals to use the internet to attract people to them that are looking for what they can provide. and this is the process of attracting the right people to you and your business, by putting your self out there, and offering something of value to your target Market. When you do this you will start to network with your target prospect, in turn you will know exactly what they want and how you can help them. Which all adds up to better sales and a higher quality of prospect.