This is definitely not a good way to promote your website. The most possible ending for your website is it will be banned forever by search engines. What exactly is spam? It is a term referring to unsolicited email and postings on the Internet. Usually, messages that falls under spam category refer to those sent to promote products, services and even get-rich-quick schemes, and the senders do not have permission from the recipients. They are also known as unsolicited, bulk or junk emails.