January 2008


You'll never know if your marketing is performing at its absolute best unless you test. You should be testing your display ads, your sales letters, your email messages and yes, even your website. But, when it comes to website testing, it's easy to look at your site and get totally overwhelmed and unsure of where to start your testing.
Have you ever given some deep thought to what it is your clients are actually buying when they decide to do business with you? Sure they buy your services and products but I mean do you have a clear understanding of what problem they are looking to solve or what need they are looking to fulfill? Our clients have their own reasons for buying from us. With some careful content creation on our websites and in our other marketing efforts, we can make sure we address those reasons so that if they are considering our products and services, they will clearly see that we undertsand their problem or need and choose us over our competitors.
In marketing, knowing your prospect's needs, wants, challenges and problems are important keys to selling them. However, you can leave your competitors in the dust by supercharging your marketing with an understanding of what your prospect is experiencing or thinking at the time they are presented with your marketing message. Your road into your prospect's mind is something called the Reticular Activating System. Tap into it and you'll start communicating with your prospects on a completely different level - one that will change the way you create your marketing messages.
You have heard it said and read it everywhere on the internet: there are secrets to successful internet marketing. Internet marketing gurus implore you at every click to fork out you hard earned dollars to receive their downloaded packaged supposedly containing the key to the marketing kingdom. The truth about internet marketing is that there is no key, no silver bullet, no killer solution.
Bottle necks, traffic jams ... we dream of a day where there's such a flood of traffic it's generating streams and streams of revenue. Sound like an impossible picture? Not at all. Let's get to work!
Increasingly, Affiliate Marketing has become an integrated part of company's business plans. Successful e-commerce companies like Amazon and CDNow (through their BuyWeb programme) owe their success to this simple, yet incredibly effective, marketing model. What Is Affiliate Marketing?
Using keyword tools and trackers for a successful ad campaign. Using relevant keywords for increased sales.
I just received a disheartening email today from a subscriber today. He tells me that he can no longer do anything internet marketing related, because he literally doesn't even have $10 to invest. He asked me if there's anything he can do to improve his situation. I sent him the following email:
Communicating successfully with your list, no matter the size, is the key doing business online. Managing subscriptions and unsubscriptions, checking bounce rates, being able to monitor open and click through rates are also as important.
Picture this: You wake up, walk to your coffee maker, and pour yourself a cup. Still groggy from sleep, you wake your kids up and get them ready for school. After you drop them off, you head off to the gym for a morning class. You get home, work on the internet for a couple of hours, and then go for a walk around the nearby park. You wait sometime, then pick up your kids at school. You play with them and your husband and then head off to work for a couple more hours.

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