If you are developing online website business, you have to treat online readers as kings! This is reality. The #1 rule to develop web site is not attracting search engine, but rather to serve the online readers. If you don't serve them well, even the search engines will desert you. To serve your visitors well, these are things you should avoid: - Do not inconvenience them. - Do not waste their time. - Do not strain their eyes. These are what you should do: - Drive your site concept by what your "targeted" visitors want. - For affiliate marketers, you should pre-sell instead of selling your merchants product. This main purpose of this article is to have you realize that online readers are the kings! You want to serve them well. Your success depends on them!