As a beginner at internet marketing, there are two tools you will need almost immediately. Everyone, including me, will tell you to find a niche and develop a list. An autoresponder is a necessity. You must have the ability to capture the name and email address of your prospects into a database. You must also have the ability to communicate with that list or database automatically. This article will talk about some of the features and pitfalls of autoresponders from the viewpoint of new internet marketers.