It is a common goal for website owners to deliver the best amount of traffic to their respective sites. Traffic from targeted costumers means a huge probability of conversion ratio increase from prospects to actual costumers. To reach this goal they are making use of all kind of marketing tools and techniques to get the best possible results. Their first target usually is to attract the search engines to list their web sites into their portals to reach the audience that frequented this search engines. And it is a must for website runners to submit their website to these search engines manually or employ a web site submission software search engine optimization tool.