The press release used to be a major part of any marketing campaign; however, as viral marketing, web sites, and commercials use up so much of the marketing budget, press releases have taken a backseat. Nonetheless, you should at least debate using them as part of your marketing campaign. A press release gets out word by acting as a connection between your project and the press. It can also be used in discussion forums. As a press release gives all of the relevant information in a concise format, it makes a...