January 2007


Who are the people out looking for you? What do you know about them? What are they doing to find you? What are they looking for? What problems do they have that they are willing to spend money to solve? These are the questions that should consume you.
Are you a small business struggling to find work? You have emailed and posted loads of marketing materials, gone to many exhibitions and networking events, and cold called many companies, it was all very expensive but the work is still not flowing in. What more could be done.
A solid internet marketing strategy can't be based on any one single approach to marketing. Rather, the successful strategy is based on several approaches combined to optimize your marketing success. Five components to consider in your internet marketing strategy should include the following:
A discussion of three main ways to make sure that your Pay Per Click Ads are correctly search engine optimized so that they make money for you.
Here are seven quick, easy, low cost or free traffic generation tips that I learned from search engine optimization and traffic generation expert Ross Goldberg. Start using them today to get a lot more well-targeted traffic to your website.
It doesn't take long to realize that making your web site was the easy part. Now, you'll need visitors; you have to get more traffic to your web site. Here are a few suggestions for doing just that. You can't manage what you can't measure. Make sure you have access to your web site statistics. No point in doing all kinds of promotional activities unless you can measure the effect of doing them......
The goal of all web-based selling activities is not just to get visitors, but to get visitors that will buy. Moreover, the goal is to get visitors that won't just buy once, but buy again and again. Targeting is the key. Careful targeting is a great way to decrease your sales costs and get higher "yields" (sales to sales expense ratios). To increase targeted traffic to your web site, you'll need to ensure that the advertising that drives visitors to your site is appropriately targeted also. This means, in simple terms: Go vertical....
It's not as hard to increase web site traffic as you might think. Mostly, it's a question of getting your web site known. Imagine for a moment, that instead of a web site, you were trying to increase traffic to your retail store. What would you do? The first thing you'd do is to make sure your store is attractive and alluring as possible to people walking buy. In web terms this means .....
Let's say that you market chocolate candies online. You've built a wonderful web site to advertise your scrumptious goodies and everything has been going good. Except - little by little traffic has been falling off. Put yourself in the consumer's shoes.
Every day, more and more people are discovering the 'blog life'. Some blogs are used as online journals, some are used as a place to publish stories or novels, some are an extention of a current online business, and others are used soley as income generators. While blogging can be a big commitment, there are many reasons why blogs have an advantage over traditional websites.

Next Page »